As Stranger Things Season 4 Volume 2 arrives on Netflix today, it might be a good idea to find your own "salvage song," the one that will free you from Vecna's clutches. Spotify can help.
Going back a bit, particularly to Stranger Things season 4 volume 1, in episode 4, the gang discovers that music can overload Max, allowing him to break free from Vecna's clutches and escape to the Upside Down. . The chanson qui rend cela possible is "Running Up That Hill (A Deal with God)" by Kate Bush, a morceau who figured in the Billboard Top 100 lors de sa sortie initiale en 1985, mais qui a depuis grimpé à la première place au United Kingdom. and #4 in the US when this episode of the popular Netflix show aired.
With 465 million streams of "Running Up That Hill" (and counting) on Spotify, the service took notice and partnered with Stranger Things, who then tweeted a link to an Upside Down playlist on their official Twitter account:
Do you want to know which songs would save you from vecna? head over to your Upside Down playlist on @Spotify to see 🎧 the first song on the list = your song that saves lives 🎧 pic.twitter.com/N3KOU3ohSK June 29, 2022
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By clicking this link, Spotify users can view an Upside Down playlist topped with a personal savior song determined by the service's algorithms. Works? Kind of. My own saving grace as determined by Spotify is 'Simba Lines' by something called Baked Shrimp. I had never heard it before and after hearing it briefly I decided it should be at the bottom of my list or better yet thrown backwards.
The second song, Iggy Pop's "Lust for Life," was more my speed and would absolutely provide me with the energy I needed to escape the ruthless Vecna. Spotify, therefore, is not at 100%.
Analysis: Spotify's Pop Culture Associations Could Keep It Relevant
Competition in the world of music streaming is fierce, with Apple Music and Amazon Music Unlimited steadily reducing Spotify's dominance, along with smaller services like Deezer, Tidal and Qobuz. Given this situation, Spotify is constantly adding new features, from podcasts to recently announced audiobooks, to a new Karaoke mode where users can sing songs and the service listens and rates the performance on a scale of 1 to 1.
Despite these efforts, Spotify, which recently saw a sharp decline in its paid subscriber base, doesn't exactly come across as a good value compared to its competitors. A main sticking point is the non-introduction of Spotify HiFi, a level of lossless CD quality that the company originally announced in February 2021. While the company continues to keep this promised update on the back burner, Apple Music and Amazon Music have added both without loss. and hi-res audio to its base subscription plans for less than €10, while Tidal offers lossless audio for the same price. Spatial Audio is another great feature found on all three of these competing services, and it's one that Spotify hasn't even mentioned as a possible upgrade yet.
What Spotify has to offer that sets it apart is an ad-supported tier of free service, though quality is limited to a measly 160kbps (on the mobile app, 120kbps on desktop). Its €9.99/mo Premium tier, on the other hand, maxes out at 320kbps.
Between its ad-supported free tier, clever features like Karaoke mode, and sneaky marketing partnerships like the one with Stranger Things, Spotify could stay relevant and keep its listener base stable, even if its paid-service competition offers superior deals. When you add it all up, the cumulative result could be Spotify's savior song.