The curious case of Coinbase's communication strategy in India


On April 7, 2022, Coinbase launched its operations in India, directing them ahead of the point where it will be easy for businesses to apply the company with the payments signed by the Unified Payments Interface, or UPI, a widely used payment system in India. However, a few hours after the event, the governing entity UPI (National Payments Corporation of India, under the aegis of the RBI) tweeted to clarify that it was "not aware of any cryptocurrency exchanges using UPI."