El último informe de Aplicación Annie confirma el esencial papel que juegan las tecnologías móviles conforme los países prosiguen combatiendo contra la pandemia de COVID-diecinueve. El empleo de aplicaciones, las compras y el tiempo dedicado a emplearlas aumentaron conforme el planeta recurrió a los dispositivos móviles para sostener las cosas juntas.</p><h2>La gran oportunidad</h2><p>Este apogeo en la atención y el empleo está atrayendo un enorme interés por la parte de los capitalistas de peligro. Con la digitalización de todas y cada una de las facetas de la vida empresarial y personal, no hay escasez de ideas.
What exactly are investors especially interested in? AppAnnie says that VC Money is particularly focused on solutions for financial services, transportation, commerce, and shopping, but there is interest in every industry. An overview of investment trends is essential: a staggering 4% of total global venture capital funding goes to mobile-related companies. In fact, seventy-three million US dollars were invested in mobile devices last year. The other part of the business case here is attention and commitment. The mobile is the center at home and at work. This is causing remarkable changes in the way we spend our time. Americans now spend eight percent more time on mobile devices than they do watching TV, according to the report. This pattern is repeated internationally. Users in Indonesia, Brazil, India, Mexico, Argentina, and S. Korea spend more than XNUMX hours a day on their mobile devices, with most other countries not far behind. This means that the mobile has become the center of the attention economy. In the US, Gen Z, Gen Y, and Gen X/Baby Boomers spent XNUMX%, XNUMX%, and XNUMX% more time on their most-used apps, respectively, the report states. And users spent €XNUMX billion on apps in XNUMX, XNUMX% more than the previous year.
How the business evolves
Apple continues to lead the new mobile economy. iOS 2 quickly achieved higher adoption rates than previous generations of the operating system, which means that advertisers must make a decision to limit tracking of real apps. (There's real money at stake. Mobile ad placements grew 2% over the year, with interstitials growing the most.) As countries look to work from home and companies around the world pursue digital solutions to enable B5C and BXNUMXB communications, the world has seen an increase in the use of business applications. AppAnnie reports that time spent on business applications increased XNUMX% year over year in the fourth quarter of XNUMX. “As companies alter flexible and remote work options, the use of business cooperation applications will remain high, placing greater demands on employment and the speed of home data,” a good area to benefit from XNUMXG,” App Annie wrote. Although most of the data reports focus on the progressive dominance of gaming, video and social applications, there was some interesting information about the impact of mobile devices and COVID-XNUMX on work and communication: communications like Twitch and Discord, community-driven apps including Nextdoor, and paid apps in general have joined the more traditional leaders in the field. It seems that users are becoming more aware of the need to protect privacy, and highly secure email applications like Signal are gaining attention.
Industry transformation
Finance, investing, education, and fitness apps have seen a boom. Revenue from e-books increased 5%. The use of financial applications such as digital wallets such as Apple Pay, for financial services and loans, as well as for investments, continues to grow. The report tells us that mobile stock market activity is up XNUMX% globally, with Robinhood, Cash App, TD Ameritrade, Yahoo Finance and Webull Stocks being the top XNUMX investing apps. The company's use of iOS is also increasing remarkably, the report explains, illustrating HSBC's sacrifices in the mobile field as an example. The bank is embracing Apple's ecosystem while striving to provide cutting-edge mobile services to service customers. The transformation of retail trade has also been accentuated. Amazon, Walmart, eBay, Target and also Instacart have garnered a lot of user attention over the past year as time spent on retail apps on mobile devices has skyrocketed. Grocery delivery services also saw employment grow XNUMX% year-over-year in most markets, which was of particular benefit to UberEATS. Undoubtedly, the most essential thing to remember about data is that mobile devices have become something completely essential in each and every field of life. As it becomes impossible to exist without access to these devices, it seems inescapable that mobile access is seen as a form of human right, since without it it becomes impossible to fully participate in our increasingly digital society. At the same time, as digital technology becomes deeply entrenched in our planet, companies that want to embrace the change have a huge opportunity. “There has never been a time with more potential than this,” said Apple CEO Tim Cook. Follow me on Twitter or join me on AppleHolic's bar & grill sets and Apple Discussions on MeWe.
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