Disney Plus is finally getting adult TV shows and movies in the UK, as well as in some other territories. This content will fall under the new Star brand sometime in 2021, a new "general entertainment" section that will dramatically increase the service's mission. Instead of being offered as a separate transmitter, Disney Plus will get a small price increase wherever Star launches, and the vertical will be integrated into the UK streaming app.
Star will launch on February 23, 2021 in all territories that have been announced, including the UK.
This was confirmed during his live broadcast on Investor Day. You'll have the option to enable parental controls in the app, at which point those adult TV shows and movies will be added to the mix of content on the home page. You'll also have Star listed as a "brand" when you open the Disney Plus app, alongside existing verticals from Star Wars, Pixar, National Geographic and Marvel.
What does this adult content look like on Disney Plus? It's unclear exactly what we'll be getting in the UK, but one example given for the Star integration was the X-Men movie Logan added to the Marvel listing page. We also saw Kingsman, Family Guy, Planet of the Apes, Bob's Burgers, Terminator, Alien, Die Hard, Atlanta, The Americans, Modern Family, and Borat. Although these won't be coming to the UK, they do give you an idea of the kind of content we'll be seeing. So it's not all adult content, as mentioned, Disney calls it a "general entertainment" offering. Local originals are also part of Star's plan. The Disney Plus price will drop from €6,99 to €8,99 in European territories with Star's new offer, so we think the UK price will increase. at around €7,99 in the UK, down from the current cost of €5,99. We'll have to wait and see that one though. So expect anything Disney has that isn't kid-friendly to come to Star, content licenses allow.
In select international markets, Star will add a rich collection to @DisneyPlus, including hit series from Disney and FX TV studios, blockbuster movies and library content from Disney Libraries and @21CF, as well as local content exclusive original.