Los teléfonos inteligentes, las cámaras web y YouTube facilitan que cualquiera pueda grabar y compartir vídeos. Mas amoldar sus diseños visuales con fines de tipo comercial no es tan simple.
If you want to overlay text, add background music, paste into a B-roll, or add slideshows to your post, you'll need to upload your recording to a desktop or cloud editor and use the controls, which are unique to each one of them. . platform and are less than intuitive in my experience. And let's face it, most of us don't know how to create an engaging video in the first place. Approaching business has made video such a common medium that learning to master it can boost anyone's career, but most of us are just getting started. The State of Virtual Selling report recently released by Vidyard found that XNUMX% of sales professionals surveyed rate their video recording and editing skills as "new" or "emerging." Still, the same study found that more than half of sales professionals using responsive video said it increased their close rate, and more than XNUMX% said responsive video produced more money. Open, click and reply like text emails.
More than meetings
Video is valuable for more than just meetings, said Tyler Lessard, Vidyard's chief video strategist. "We want to tell stories visually, but often we have to wait until we can book a Zoom call," he said. “Why not post a short video on your site? " Vidyard started a decade ago as a video hosting service, but evolved about 4 years ago to add tools that let users, who are primarily sales professionals, record, personalize, and send email messages. This line of business has attracted more than four million customers to the service and now accounts for more than half of the company's revenue Sales and subscriber numbers more than doubled in the past year, while video communication it's become a daily part of the business, Lessard said. Vidyard doesn't have many technical quirks, instead focusing on ease of use.The service lets users easily record a short video on their webcam or phone, overlay text and background music, and intersperse screen shows with commentary from talking heads.From there, it's simple to link the final product to an email or post to social media. Sales teams can share and learn videos from others, such as creating playlists that walk a potential user through a demo or introducing company subject matter specialists. Other companies providing related services aimed at small businesses and sales and marketing professionals include BombBomb, Wistia and TwentyThree, while Brightcove targets the enterprise market. Everyone is ready to take advantage of what is expected to be a rapidly developing market in the age of remote work. Business leaders now routinely use video to communicate with their teams, teachers to instruct virtual rooms, and small businesses to showcase their services and locations.
Simplified basics
Creating professional-looking videos has always been a long and expensive process, but these service companies make the basics easy. The same goes for Canva, a Sydney-based online graphic design platform with a staggering $000 billion valuation, which this week launched the Canva Video suite. It's a set of video creation and editing tools that aims to let "anyone can design and publish professional-quality videos." The cloud service includes an easy-to-use video editor, as well as hundreds of templates optimized for services like TikTok and Twitch. The company's library of photographs, graphics, audio tracks, and also images now has more than one hundred million employed users by sixty million monthly users. A recent Canva survey of XNUMX knowledge workers found that the demand for video "has seeped into every function, from marketing to internal communications," more than even though XNUMX% of those surveyed While saying video could boost employee engagement, about XNUMX% cited a lack of tools or technical skills as a barrier to adoption, said Rob Kawalsky, the company's product manager. “There is no shortage of tools, but they are very complex,” he said. Canva also supports group editing and has features that let a small design team generate branded templates and share them for others to use. Operator of more than XNUMX franchised Brazilian Jiu-Jitsu training centers, Gracie Barra uses this feature to let franchisees generate their localized videos while maintaining company branding and also easily incorporating an approved B-roll. Previously, “each one generated their marketing. It was painful – the different color layout of Comic Sans,” Kawalsky claimed.
Beware of the monotonous
Just because you can make promotional videos easier than ever doesn't necessarily mean you should. “Video can amplify you, which means it can amplify negative things as well,” Lessard said. Monotonous delivery, endless messages, and overt promotion can backfire. On the other hand, production values that are too soft can be detrimental to human contact. “The whole point of making a video is to let yourself be yourself,” Lessard said. "It's about connection, not perfection." Hence, much of Viyard's service is a library of winning examples uploaded by its marketing and business service clients, as well as a video inspiration section featuring examples to unleash your creativity. Both are free, as are many Canva examples and templates. Technology is democratizing one of the last forms of media to resist simplification. While I don't think Ken Burns is losing any sleep over there, I'm going to be happy to see Multicolored Comic Sans go down the bedtime path.
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