Emirates Integrated Telecommunications Company (EITC), the company's parent company, announced a 12,3% drop in profit, to AED 449 million, from AED 513 million a year ago due to lower mobile phone revenues. In the first quarter of last year, the EITC was a unique ICT Fund advantage related to regulatory costs that had a positive impact on the company's profitability for 2018. Excluding this item, the Dubai-based telecom operator posted a 14% increase in profit compared to AED 394 million a year earlier. Revenue decreased 5,7% to AED 3,140 billion, against AED 3,33 billion there. to one year, due to lower mobile revenues. "The overall results, mainly due to the 8% drop in mobile phone revenue, to AED 1,66 billion, reflect the global challenges of the industry, with continued pressure on voice revenue and mobile phone monetization. data," said Osman Sultan, general manager of EITC, the fixed-line operator's turnover grew 9% to AED 611 million during the quarter, compared with AED 561 million. a year ago. The operator's strategy is to focus more on the higher-value postpaid segment, up 12,4% in the first quarter despite a cleanup of its online prepaid service base with the "My Number" campaign. . my identity Landlines vs. mobile. Sukhdev Singh, chief executive of research and consulting services provider Kantar, told TechRadar Middle East that the operator has been focused for some time on the growth of fixed telephony and that it was helping the brand resist pressures from the mobile sector. mobile telephony. The decrease in the number of mobile subscribers had a direct impact on the corresponding revenues. The United Arab Emirates is a predominantly prepaid market, and the brand's efforts to target the postpaid market at high ARPU may take some time to have a positive impact on revenue. "To capture a postpaid customer, you also have to invest more in marketing. -After time instead of immediately. With the likely introduction of 5G in the United Arab Emirates, service providers should consider new business growth opportunities that could be driven more by enterprise solutions, at least initially." , Dijo. The number of Du's mobile subscribers fell 9,3% to 7,77 million this quarter, compared with 8,57 million a year ago, while the number of fixed line subscribers increased 2.5% to 772,000, in compared to 753,000 a year ago. implement our strategy to increase the efficiency of our core business while conquering new areas of growth through ICT, as we reposition our company for the future of the telecommunications industry. "We have a strong capital position that allows us to invest in businesses. CAPEX CAPEX was AED 181 million in the first quarter, an increase of 74% compared to the same period last year, as we increasingly prepare for the launch of 5G. Sultan said.