Social media content is an essential part of digital marketing - social signals like Shares, Likes, and the like have a huge impact on the ranking of search engine results pages (SERPs). Such compromises are good for your SEO because they tell search engines that consumers trust your business. In fact, Moz considers them to be one of the top 10 factors that influence search rankings.
Facebook has a huge, varied, and engaged user base - as of December 2018, they were reporting 1.550 billion active users per day. This is a place where potential customers can get a feel for your brand and be redirected to your website to learn more about your services.
This article explains how to optimize the social media platform for excellent SEO results.
Include your keywords
Like your website, your company's Facebook page can also be optimized for keywords. While this does not directly affect your SERP rankings, optimizing your content on social media using keywords has the potential to improve your page's visibility on the platform and help users improve your visibility. find him.
To optimize your page, be sure to include keywords in your profile and your page name if possible. Once you have selected one or two of the most used keywords that impact your business, you should include them in your "About Us" section. Be sure to act in moderation and work naturally - the essay will not bring you new visitors, quite the opposite. Once your page has 25 likes, Facebook allows you to choose a custom URL. This means that your page will have its own URL containing your company name, which can improve your brand recognition and make your job easier.
Don't forget the backlinks.
Backlinks behave differently on Facebook than on your website. Google marks all user-generated links with "insurmountable" tags, which means that they are not considered an SEO factor. However, they can still be useful; Facebook links can help you increase your site traffic. By sharing links to original content on your website and embedding them in your profile, you create a logical journey for potential customers. They see your content posted on Facebook, find out more about the company on your company page, and finally click on your main website or blog.
This increases referral traffic, but also gives you a new base of potential customers who already know a little about your business when they come to your website. With the increase in the number of visitors coming from Facebook and other social platforms on your website, you can increase the visibility of your website. Websites with a variety of inbound and outbound links are more likely to rank higher in search engines. By using this free tool, you can view your active backlinks and identify which ones work best.
Tell people where to find you
A full professional profile on Facebook works the same way as a full Google My Business profile: it lets users know who you are, what you offer, and where they can find you. However, Facebook gives you a platform to express your brand personality and have more personal interactions with users. Your Facebook page should contain key information, such as your phone number, address, services or products, work hours, and background. This will help you attract new subscribers and potential customers.
Regardless of the platform, your business information should always be part of your broader local SEO strategy. Placing keywords in your description will give you a great place to link users who visit your page to your website or blog. Your contact information is important - We may not fully understand that Google and other search engines consider social media pages for SEO, but many companies haven't even populated their social media profiles. Completing a corporate profile on Facebook will give you renewed authority over competitors who haven't been bothered.
Make conversation
Customer reviews and interactions with your page are invaluable. They build trust by giving recommendations to third parties, which is very important to online consumers.
When users share your content or leave comments and criticisms, you have the opportunity to position your brand in a useful and engaging way. You can highlight positive experiences, and potential negative experiences can be managed before they affect your online presence. Google has been talking a lot about whether social signals affect SERP rankings, but there seems to be a correlation between "social signals and rankings." Facebook offers you an excellent opportunity to develop your following and create a free engagement, so cheer on the critics. Organizing contests or giveaways can also encourage engagement.
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You must consider social media as an essential part of your overall SEO strategy. This may not directly affect your ranking in the SERP results, but it will certainly help. Different social networking sites have different objectives and Facebook is an effective tool for interacting with users and customers. To get a high SERP score, make sure to use Facebook regularly. It's a source of organic prints not to be underestimated.
Kate Menzies, Content Writer at Fifty five and five