Ah, CES 2023 is one strange and amazing beast. Here I awaited invisible headphones, glass speakers, screen-less smartwatches, and smart in-vehicle audio thrills, and what I actually got was a reissue of an affordable forty-year-old Audio-Technica analog turntable.
And it's a kit that supposedly sold out when it hit the market last November...
It's not the first part of updated history to be a huge hit at CES, either: Naim is on a XNUMXth-anniversary nostalgic ride, upgrading a XNUMX power amp, JBL launching a CD player, and a platinum ( albeit with Bluetooth connectivity), and Focal took advantage of the huge Las Vegas show to showcase a range of amazing passive stereo speakers.
Audio-Technica says it was totally impressed with the response to its limited-edition launch of the Sound Burger portable turntable last November. I agree, who knew there was such a demand for it? But now that I see it, I want one too.
The story is that to celebrate the company's 4th anniversary, Audio-Technica released a limited edition Sound Burger portable turntable last November, XNUMX decades after its original debut. But the company never imagined the overwhelming response the publication would produce.
This limited edition €2022 (around €XNUMX) retro red Sound Burger AT-SBXNUMX sold out worldwide in a matter of days, faster than expected.
Inspired by the response, and acknowledging the chorus of fans who couldn't afford its limited-edition model (but still had an appetite for Sound Burgers), the company announced that the product would make a comeback in spring 2023.
Analysis: The vinyl renaissance continues apace, as Audio-Technica's smash hit Sound Burger proves it
"The response to the limited-edition XNUMXth-anniversary model of the Sound Burger portable turntable has been nothing short of exceptional," said Gary Boss, Audio-Technica US marketing manager, adding, "Although the new model coming in spring is going to win It will feature the numbered XNUMXth anniversary badge, the color and packaging of the limited edition version, it will be more free We hope that Sound Burger enthusiasts are equally delighted with this new model and that it inspires the next generation of analog enthusiasts.
Love at first listen, then? Well, while it might not offer the warmth and sonic ability of some of the best turntables on the market, the Sound Burger is an affordable entry-level machine in terms of features and price.
For those new to vinyl, it's also a gateway to a deeper understanding of analogue music, and thanks to its new Bluetooth connection and solid, lightweight design, the Sound Burger is the perfect companion for parties, picnics, or outdoor spaces. reduced.
Bluetooth, you say? Yes, it easily connects to Bluetooth headphones or speakers for up to XNUMX hours of wireless listening.
Sound Burger offers a belt drive system that plays thirty-three-1/3 and forty-five RPM records. For portability and stability, the tonearm employs an active balance system in which stylus pressure is applied by a spring. In addition to this, a "high-precision DC motor" promises to sustain stable rotation. Accessories include a 5 RPM adapter, an RCA audio cable (XNUMXmm male to dual RCA male), and a USB charging cable (USB Type-A/USB Type-C).
The Sound Burger's stylus can also be replaced with the ATN3600L (sold separately), so it's something built to last.
While I'm still not sure how much this new unlimited edition is going to cost, I'm going to be honest: if I could take home one article from CES on the best audio technology, this would be it...