Freeview Play, the UK television platform that combines live TV with a full suite of TV shows, now has 20,000 hours of free, on-demand content for its viewers. And that's before including any live TV it broadcasts every day. This is the addition of Channel 5 My5 player which has boosted the tally to almost 20,000 hours, joining groups like BBC iPlayer, ITV Hub, All 4, UKTV Play, CBS Catchup Channels UK and Horror Bites on the service. To put this figure in context, it runs close to 22,600 hours of Amazon Prime Video paid programming and is close to double what Sky TV now pays on Sky.
- Freeview Play: everything you need to know about the update service in the UK
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The news comes at a time when the trend of "cutting the cord" is becoming more widespread: the abandonment of pay TV services in favor of free services that can be purchased online or online. Monthly subscriptions offered by providers like Netflix. But even these monthly subscriptions are getting more expensive - while the exclusive UK TV service Sky announced price increases of almost 5% earlier this year, Netflix has increased its prices by 20%, so Los Freeview Play subscribers are much more valuable to attached viewers. The battle for viewer money will only intensify as the year rolls around, with the launch of two new paid services, packed with exclusive content: Disney Plus and Apple TV Plus. It's a war that makes Netflix rethink the kind of original programming it spends its money on. Whatever it is, it's a win-win situation for Freeview Play viewers, as the UK now has 7 million Freeview Play devices in the wild. This is enough to make you reconsider this Amazon Prime Day bundle frenzy.