Apple Music reduces its free trial period from 3 months to 1 month

Apple Music reduces its free trial period from 3 months to 1 month (*two*)

You now have less time to decide whether or not Apple Music is the music streaming service for you: From now on, users who sign up for a free trial will only get one month of free listening, compared to 3 preceding months.

Apple has not announced the change, but it was discovered by the Japanese weblog Mac Otakara. It's the first change to the free trial since Apple Music was first introduced to take on Spotify in June XNUMX.

The cost of the service remains unchanged, with subscribers set to pay €XNUMX / €XNUMX / AU €XNUMX per month for the full Apple Music experience, and €XNUMX / €XNUMX / AU€XNUMX AU€ for the recently launched Apple Music Voice plan, where everything is under control via Siri.

(*3*)Six month supply

As before, you can't take advantage of more than one free trial with the exact same Apple ID. You get a single chance to see what Apple Music has to offer, and then you have to start paying for the service or forget about .

Currently, you can get Apple Music free for 6 months if you're a new subscriber by choosing select Apple audio devices: AirPods, Beats headphones, and HomePod Mini are currently included in the deal, which appears to be for a limited time only .

The change appears to apply to every single country where Apple Music is free, more than XNUMX at last count. One month is also the standard trial period for other music streaming services, although some offer a free tier.

Notice: Give us a free Apple Music tier

There are more ways than ever to access the music you love, from buying vinyl records to telling your Amazon Echo speaker what you'd like to hear, and Apple Music, like other music streaming services, must work hard to continue to attract users.

Unlike other contenders, however, including Spotify, Deezer, and YouTube Music, Apple doesn't let absolutely anyone in for free. Free tiers available elsewhere are limited in terms of playlist control and offline syncing, and come with lots of ads, but you don't have to pay a dime to use them.

While we don't know the details of how efficiently these free plans get users to sign up for a full subscription, Apple would indeed attract considerably more people with a cut-down version of Apple Music that anyone could access indefinitely.

What sets Apple apart is that it has a traditional digital music business: many potential Apple Music subscribers will likely already have chosen digital music libraries, which may be why Apple doesn't think having a completely free tier will work as well. to move the needle. a lot in terms of attracting new business.