Apple has purchased classical music streaming app Primephonic and plans to launch its own dedicated classical music app, in addition to offering Apple Music subscribers Primephonic playlists and exclusive audio content. According to a press release from the tech giant, classical music fans with Apple Music will get "the best features of Primephonic," including the ability to search by composer and repertoire, and more detailed classical music metadata. Primephonic is no longer accepting new subscribers and will officially close on September 7. Existing subscribers will receive a prorated refund and can use the service for free until then, as well as receive six months of free Apple Music, which includes access to lossless high-resolution audio streams and classic albums on Spatial Audio.
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Analysis: Apple Music continues to expand
Apple's clear mission is to make its music streaming service as attractive as possible to the widest variety of subscribers possible. The new integration with Primephonic will open up Apple Music to a new demographic of classical music lovers, potentially giving it an advantage over its larger rivals, including Spotify and Tidal. Apple Music has already expanded its catalog by offering Lossless and Spatial Audio at no additional cost to subscribers, democratizing high-resolution audio, while most other streaming services offer it for a fee, if at all. While Spotify is looking to provide its own tier of higher-quality (but not high-resolution) audio with Spotify HiFi, it's expected to cost more than a Premium subscription to the service. We continue to believe that Spotify is the best music streaming service for those who value easy music discovery and well-organized playlists over the best audio quality, but enhanced access to classical music streams and the Primephonic experience It means that even more users could be attracted to Spotify's Apple Music. The best Apple Music deals of the moment