Apple News Plus, for which you can pay $10 a month in the US, is an important part of Apple's strategy for digital services, but a new report suggests that publishers aren't very keen on the platform so far. - and that Apple is promising improvements. According to Business Insider, publishers aren't hitting revenue levels Apple might suggest before launching the service in March. Although initial uptake was seemingly quick, it appears that few users have retained their News Plus subscription beyond the initial free trial. It's hard to know for sure because Apple hasn't revealed a full breakdown of subscriber numbers. One of the problems with the service, according to Business Insider's sources, is that readers don't know what is or isn't included for free in Apple News: A small News Plus icon is often the only difference.