Since the launch of the Apple AirTag tracker in April 2021, we haven't heard anything about a potential second-generation version of the device, but it looks like an AirTag 2 is still on the cards from Apple.
That's according to Ming-Chi Kuo (opens in a new tab), one of the most respected Apple analysts in the industry and someone who is generally accurate in terms of predictions and leaks. However, it is not certain that we will see a new version of the AirTag.
Kuo says Apple AirTag 2 will only happen if strong sales of the first AirTag continue, so Apple is waiting to see how popular the product is over a longer period of time before committing to launching a new one.
Constant growth
According to Kuo's information, Apple AirTag sales continue to grow gradually: it is estimated that around 20 million tracking devices were shipped in 2021, and this figure is expected to reach 35 million during 2022.
If this growth continues, Kuo believes that a second edition of AirTag will be developed. It doesn't look like the AirTag 2 is too far off at the moment, if Apple has really considered it at this point.
While it's hard to see how the first AirTag could really be improved, Apple does provide regular updates for all of its other hardware, so it would be surprising if the AirTag was left out.
Analysis: The AirTag proves its worth
Of course, Apple wasn't the first tech company to release a tiny tracking device, but like other hardware categories, it improved on what was already there: AirTag is something that appeals both in terms of aesthetics and ease of use. use.
All Apple hardware works pretty much flawlessly, and the same goes for AirTag. From connecting it to your phone in the first place to finding where it is if it gets lost, it's all very simple and straightforward.
While Apple isn't happy with the headlines that have made headlines about AirTags being used to track people against their will, the company has moved quickly to offer enhanced anti-harassment features to make this type of abuse more difficult. .
From what Ming-Chi Kuo said, it sounds like AirTag sales haven't exactly skyrocketed, but they're now picking up steam as iPhone users realize just how useful they can be and how intuitive they are to set up. and use.