Streaming platform Zee5 has announced a content partnership with TVF (The Viral Fever), a youth-focused video-on-demand service, to expand its library of existing content. From now on, TVF will launch its originals and, subsequently, the new seasons of its iconic shows on Zee5's SVOD (video on demand) platform. The partnership reflects the need for OTT platforms to broaden their content mix as more people turn to streaming platforms during the pandemic. In addition to TVF content, ZEE5 offers programming in 50 rooms throughout the year and 40 web series in five languages.
TVF content that will be available on Zee5
Through this new partnership, Zee5 will broadcast exclusively new TVF Originals, with the exception of the second season of the hit comedy Pitchers, the third season of the comedy-drama Tripling and Humorously Yours, and the second season of Engineering Girls. And the fourth season. of the Aam Aadmi family. It will also add 13 TVF shows to its AVOD (video on demand advertising) platform. In addition to the existing seasons of such shows, popular titles like Permanent Roommates, Tech Conversations with Dad, Awkward Conversations, PA-Gals, Inmates, Weekends, The Insiders, Zeroes will be available for everyone. Manish Kalra, Commercial Director of Zee5 India, said: “Our goal for this year is 'entertainment inclusion', to ensure that everyone, regardless of demographics and language preference, has access to entertainment. "He added:" Our partnership with TVF goes in this direction. More than 60% of our audience comes from the Hindi language markets and TVF caters perfectly to this group.” TVF Founder Arunabh Kumar said, “We always try to push the boundaries with our characters and stories and we are sure that With the power of the Zee5 platform, our teams and our stories will win the hearts of millions of new viewers across the country and around the world.Zee5 currently has 72,6 million monthly active users (MAUs) and 6,1 Million Daily Active Users (DAUs) Zee5 is estimated to have four to five million subscribers.- Get information on the consumer technology news you can use, the latest reviews and buying guides. Follow LaComparacion India on Twitter, Facebook and Instagram!