Spotify has twice as many paying subscribers as Apple Music

Spotify has twice as many paying subscribers as Apple Music

Less than a month ago, Apple Music had overtaken Spotify in terms of subscribers to pay services in the United States, a milestone for the music streaming service, but the latest report on Spotify's results indicates that it really dominates the global market. . "The number of premium subscribers has reached 100 million, up 32% from the previous year," the report says, a figure twice the number of subscribers announced by Apple Music, for as of January this year. The report attributes this growth, at least in part, to the success of some promotions such as Family Plan deals, bundles with Google Home Mini in various regions, and Hulu partnerships in the United States. It's worth noting that Spotify offers a free tier to its service, unlike Apple Music. Taking these numbers into account, Spotify's total global audience has quadrupled that of Apple's, with 217 million active users per month (26% growth over the previous year). last year). ). Regarding Apple's defense, the latest officially released figures date back to the end of 2018; So Spotify has a four-month lead on these figures in terms of paying subscribers, although this may change in Apple's second-quarter earnings report. It's no secret that the two competing services are going head-to-head, with Spotify formally complaining about Apple's alleged anti-competitive practices, but with Amazon poised to launch a high-resolution audio streaming service. In addition to being a free, ad-supported service, it will soon be a new kid on the block that is likely to be a serious threat to both of you.