TweetDeck is a browser-based package that can be perfectly suited to help business users with their tweet-based social media management workload. As the name suggests, the main focus is Twitter based and can be suitable for anyone who uses the social media chat platform for both business and pleasure.

However, it's also possible to keep TweetDeck purely for business and thanks to the range of tools within the interface, managing an account is a breeze if you're looking for one of the best social media management tools (Opens in a new tab) .

For many, the advantage of TweetDeck is that it can be used in a web browser and allows you to manage multiple items at once. It's a great way to streamline activities, especially if you're spinning a lot of plates at once.

TweetDeck may not be as suitable for business users who want to work with other social media platforms, but as part of a coordinated strategy, it can be a powerful tool.

Packages and rates

A big part of TweetDeck's appeal is that you can use it for free, without getting into any complicated plans or pricing options. In fact, you can get started with TweetDeck using an existing Twitter account, entering the same login credentials to get started.

(Image credit: Twitter)

This appeal is further extended with the possibility of adding other Twitter accounts if you have them or as they are created. That gives it considerable appeal if you're a Twitter enthusiast, though it also makes the app feel rather busy than it already is. This is especially the case if you have many columns enabled.

BASIC CHARACTERISTICS

Tweet Deck is essentially a social media dashboard app, allowing anyone to manage their tweets and related interactions from the comfort of a web browser. The fact that TweetDeck is now owned by Twitter means that all features and functions are designed to provide a seamless user experience, which is basically exactly what you get once you sign up. Of course, it also works brilliantly in the realm of an iPhone or Android app, meaning it can be a powerful tool when you're on the go.

Feature-wise, they've been shaped well over the years, so much more is now possible than in previous versions of TweetDeck. For example, Twitter now allows you to filter messages much more efficiently, regardless of your number of followers. The fact that there is only one board also makes task management much easier.

In other words, it means you can easily manage tweets, messages, and notifications, as well as monitor trending hashtags. The latter is really useful if you're tracking the progress of a particular campaign, though it can be quite tricky if you have multiple things going on at once. Fortunately, TweetDeck can now be tweaked and refined on the interface so you can better manage activities without getting too bogged down.

TweetDeck

(Image credit: Twitter)

New Features

Also look out for the new “Trending” option, which allows you to add another column that provides the latest developments, dynamically and as they happen. It's a great addition, especially if you have your own content that's on the list. As with the other columns, you can drag and drop it between the others as needed.

The other cool feature worth mentioning is the hotkey option. If you're prolific on Twitter, this can be a big help, allowing you to speed up your workflow. It's also handy for getting to the search option quickly, if you're looking for something specific. Kudos to Twitter for making everything a little smoother with the latest incarnation.

Column Options

TweetDeck is mostly about columns, which sit in the visible area of ​​your screen and provide a variety of information, depending on how you've set them up. To the left of the screen are the basic controls, which allow you to adjust and fine-tune the interface to suit your needs. You can stick with the default options or dive into the commands and choose to configure the interface with more columns as needed.

Options include Home, User, Notifications, and Search. These are followed by List, Collection, Trending, Likes, Posts, Mentions, Followers, Scheduled, Posts (all accounts), Mentions (all accounts), and Activity. If you include them all, the interface tends to be a bit over the top, but it's doable, though it works best if you have a widescreen or dual-screen setup.

TweetDeck

(Image credit: Twitter)

Interface and in use

If you like to be organized with your social media marketing activities, TweetDeck can be an amazing tool at your disposal. The interface allows you to see what is happening with your accounts through a set of columns found on the screen of your browser or application. These can be customized to suit different needs with the ability to mix and match content without much manual intervention.

The other great advantage of TweetDeck is that it makes managing multiple accounts a lot easier. However, new users may find it all seems a bit chaotic, but once you get the hang of the interface, column settings, and how best to configure it, the overall appeal is pretty universal. Twitter has also been working on changes over the past year that have made the interface even more user-friendly, which is good news.

TweetDeck

(Image credit: Twitter)

Support

Since TweetDeck is more like an extension of the regular Twitter experience, you'll find less of a support structure than other dedicated social media management tools provide. That doesn't hurt it though, as browser-based software is generally pretty easy to use and also seems pretty stable no matter what platform you're using it on.

The only problem you may run into is having the ability to track all the columns and the information passing through them, based on the number of active items at any given time. Minor queries or questions can also be answered by searching online or asking other users, so minimal support options are not a concern.

Competition

TweetDeck will certainly appeal to individual and business users who spend a lot of time and focus on Twitter. However, for a wider range of options, it's a good idea to check out Hootsuite, SocialPilot, Buffer, eClincher, Sendible, Statusbrew, Loomly, and Zoho Social. They are all perfectly decent competitors worthy of investigation.

final verdict

TweetDeck is definitely appealing if you're a business owner and just trying to harness the value of tweeting about your business. While it doesn't cost anything, it still doesn't pack the punch of some of the other more inclusive social media management tools out there.

However, since it is a free app, there is no harm or risk in trying it out. You may find it useful to sit alongside other, more comprehensive social media management solutions. Alternatively, if you're just interested in promoting your business through Twitter, you may have everything you need.

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