Having the right domain name for your business can make all the difference, and a company called Block.one has paid the highest amount on record for the Voice.com domain. The previous record holder for the most expensive domain was buying Sex.com for €13 million, but now Block.one has beaten a €30 million cash offer from Voice.com. At first, buying records doesn't make sense, until you look at the company behind it. Block.one is a cryptocurrency company with its own digital piece called Eos. However, the company is trying to outdo cryptocurrency by creating a series of new services designed to challenge today's biggest companies. The voice will be Block.one's response to Facebook and the social media company will use the blockchain. The service will require users to register with the help of a government-issued ID, which will help fight against misinformation and fake accounts. .
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Block.one raised €4 billion ahead of the launch of its new social network and also plans to spend €150 million to develop Voice to better compete with its industry-leading competitors. Spending €30 million on a domain name before the service launches makes a bit more sense now that we know the context, and the publicity of the purchase will also help make Voice better known. However, The Register uncovered several red flags after digging further into Block.one. First, the company raised its €4 billion worth of cryptocurrency by inviting investors to use one currency to buy another, and then using a dollar/crypto-currency exchange rate to indicate a value. extremely variable Block.one is also based in the Cayman Islands and its founders appear to have little experience beyond anything blockchain related. Voice.com will eventually dethrone Facebook, only time will tell, but for now, it seems Block.one has bigger goals than current products. through registration