The next-gen graphics card battle between Nvidia and AMD appears to be heating up ahead of the AMD Radeon RX 7900 XTX launch in a week's time, as Nvidia is expected to drop the price of its RTX 4080 in mid-December to compete with Team Red's latest flagship.
The alleged price drop comes courtesy of Twitter leaker Harukaze5719(Opens in a new tab), who says that the price of the Nvidia GeForce RTX 4080 will "adjust" in mid-December and that Nvidia will not in response to The AMD's upcoming release, but rather in response to "their own considerations", in particular its price/performance ratio and to help improve sales.
According to boardchannels, the price of the RTX 4080 will adjust in mid-December. However, the source pointed out that the price drop is not afraid of RDNA3, but their own considerations. The price is appropriately lowered to improve the price-performance ratio and increase sales.https://t.co/M0bXfHqDZID December 5, 2022
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This last point is entirely possible as scalpers have reportedly had trouble selling their illegally obtained graphics cards as they have in the past. But there's no getting around the fact that AMD's next-gen GPU is just around the corner and priced significantly lower than Nvidia's RTX 4080, and the rumor that the lower price of the RTX 4080 is coming. scheduled to say the least. So what is going on here?
Nvidia got the RTX 4080 price terribly, terribly wrong, giving AMD a big break
(Image credit: AMD)
Even with a price drop, Nvidia really botched the launch of the RTX 4080. The 12GB version, which was also the cheaper of the two cards, left its two next-gen cards north of $1,200 (once taxes and/or shipping are taken into account) .
Now the AMD Radeon RX 7900 XTX is playing that manufacturer's game as well, stating, "Our flagship card sells for less than $1,000!" charging exactly one cent less and declaring a profit of €999.99, but he also has the RX 7900 XT at €900, which means that at least one of his launch cards will sell for less than a thousand dollars, and if the performance of these two is similar to what the RTX 4080 offers, this price advantage for AMD is going to make a world of difference in this kind of economic environment.
It seems that Nvidia forgot or doesn't care that no one has money to spend on a super high-end graphics card, even if it is the best graphics card in the world. Much like the World Cup, AMD can give Nvidia's market position a huge boost simply by fighting Team Green to a tie right now, or even cutting Nvidia's lead to a narrower margin and, in Ultimately, falling short of the best from Nvidia.
For a lot of PC gamers here, it's really going to be a question of whether something's good enough to upgrade to, and since everyone's been missing out on Nvidia Ampere, there's hardly any universe where AMD isn't making a super compelling case for Nvidia GTX. 1650 owners to make the jump to Team Red this round.
Nvidia RTX 4080 sales have been slow, which tells you everything you need to know
(Image credit: future)
Even by Nvidia's reasoning, if this report is to be believed, the price of the RTX 4080 needs to be lowered to "boost sales." We've been tracking Nvidia RTX 4090 stock and RTX 4080 stock, and we've seen the Nvidia RTX 4090 sell out very, very quickly.
Meanwhile, on the RTX 4080's first day of sale, there was still stock available in the UK after 24 hours and it took several hours for the RTX 4080 to sell out in the US, and it might as well have been brought to those poor unfortunate resellers who can no longer sell their GPUs even at MSRP.
This is something we immediately identified during our review of the RTX 4080: its MSRP eliminated any reason to buy the card. If you lose that much money, you'll just buy an RTX 4090. Why settle for second place at $1,200?
The slow sales of the RTX 4080 seem to confirm this, as it really seems like everyone is waiting to see how well the AMD Radeon RX 7900 XTX and RX 7900 XT stack up before making a decision. Whatever happens, AMD at least did what no one else seemed capable of, which was get Nvidia to price its graphics cards more reasonably.
