Microsoft is reportedly considering turning to an all-in-one "super app" that would see it challenge Apple and Google's dominance in the mobile search space.
According to reports from The Information (opens in a new tab), the app could combine shopping, messaging, web search, and newsfeed, among potentially even more concepts, which will see it act as a single platform for most needs. personal diaries.
Apparently, Microsoft executives have been searching for a solution to boost the company's advertising business and its Bing search. By launching an all-in-one platform, the company will also be able to attract customers to its other revenue-generating products, such as Microsoft 365 (formerly Office 365).
Microsoft "great app"
Aside from the $1.400 Android-based Surface Duo, Microsoft has been conspicuously absent from the smartphone market for some time, after a frankly unsuccessful decade with its own Windows Phone operating system.
As attention shifts once again away from its families of laptops and tablets, it looks like Microsoft is ready for a second attempt to lure people into its own mobile interface, though with much speculation and rumours, it's unclear if This app will be for iOS and Android devices (that is, if it launches).
The information details the inspiration for a possible "super app", coming from China's WeChat platform, which combines video and calls with shopping and gaming.
Microsoft may not be on board with your ambition to create a great core platform for your customers. Reuters reports that Tesla and Twitter owner Elon Musk have also expressed interest in creating such a product, which could be called "X."
TechRadar Pro has contacted Microsoft for more information on creating a "great app".