In order to encourage users to spend more time on their professional social network, LinkedIn is preparing to launch a new platform for both audio and video virtual events.
As reported by TechCrunch, the company's new events platform will let authors and organizations tell, host, and market interactive virtual events.
LinkedIn really started looking for events before the pandemic started with the launch of its event hub in XNUMX. However, as more people started working from home, the company added online surveys and video events to let remote workers access the events.
Now, with its new virtual events platform, LinkedIn will start with an audio-only product akin to Clubhouse that will launch in beta this month, followed by a video version that will be available in the spring.
Audio and video events
When LinkedIn's new events platform launches in beta later this month, organizers won't have to rely on other third-party software, as they will include any and all tools needed to run end-to-end interactive content. .
Hosts will be able to record and host their events directly from LinkedIn, while the new platform will include tools for online hosts and attendees to have live conversations and moderated discussions. However, participants will also be able to communicate with each other throughout and after the end of an event. Promoting these events is going to be very simple and organizers can do it on LinkedIn.
The platform will start by targeting individual authors who rely on the professional social internet to connect with a broader audience and cover topics such as career development and recruitment.
LinkedIn Product Manager Jake Poses elaborated on the company's philosophy for its new virtual event platform for audio and video in an interview with TechCrunch, saying:
“Our philosophy is to put the organizers in control. We want to make it easy to hold virtual panel discussions, fireside discussions, etc. Some may appreciate whether the event is more formal or less formal. Some may appreciate communicating with their audience, opening up to chat. We offer interactivity and support to professionals.
We'll likely hear more from LinkedIn once the audio-only portion of its new virtual events platform starts rolling out into beta later this month.
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Via TechCrunch