We've heard enough iPhone 14 leaks to make it sound like the most exciting iPhone upgrade in a long time, and according to a new report from China, Apple expects it to sell very well.

This comes from the Sina Finance post (Opens in a new tab): The site reports that Apple is telling its suppliers that initial sales of the iPhone 14 will be higher than those of the iPhone 13.

That's a huge expectation, especially since the iPhone 13 sold well, despite declining phone sales globally throughout the year.

It's worth noting that this is for initial sales, therefore for people who buy the phones right away and don't wait a while to pick them up.

If the iPhone 14 is going to launch in September, when iPhones usually do, it's likely that production has already started.

Analysis: a big update

If Apple is confident that the iPhone 14 is selling well, that indicates that it's a huge improvement over its predecessor. This is something that leaks have pointed out, especially for the Pro model.

We expect a main camera with a much higher resolution, a hole-punch front camera, a titanium frame, a larger battery and an improved chipset compared to the standard device.

These changes will make it, both in terms of specifications and design, a separate phone from the iPhone 13 Pro; even people who don't follow mobile news are likely to understand how the 14 Pro is an upgrade.

So Apple might not be so wrong if it expects people to be interested in the new phones, but will they buy them? Well, it really depends on the price, which consumers are going to be aware of given the current cost of living crisis.

In fact, price might be the most important deciding metric for the device, dictating both its sales and whether it will earn a spot on our best smartphones list.

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