Data management company Informatica has introduced a new cloud-native solution for the entire enterprise that should help organizations rethink the way they manage their customer experience (CX) strategy.

Customer 360 is an end-to-end SaaS solution that combines data integration, seamless connectivity, process orchestration, data quality, master data management, and master data management in a single solution. .

Customer 360 solutions are expected to help companies eliminate data duplication and improve security, enabling companies to deliver an improved customer experience and marketing initiatives.

An industry first

Because Customer 360 provides the industry's first fully managed all-in-one data management solution, companies can spend more time focusing on their customers. Rather than having to manage multi-point solutions to gain insights, businesses can immediately gain a 360-degree view of the customer experience, dramatically improving efficiency.

At the same time, Customer 360 enables companies to dramatically improve their business efficiency by enabling much more personalized customer engagement. With Informatica's artificial intelligence engine, CLAIRE, which supports the Customer 360 platform, information can be extracted from customer data that would simply have been lost through manual processes.

"The customer experience remains the ultimate battleground where if you don't innovate, you will suffer," said Jitesh Ghai, Informatica's chief product officer.

“Our new enterprise-wide cloud-based Customer 360 Saas solution is a game changer for companies looking to truly transform the way they deal with perpetual changes in consumer behavior in real time with the agility and speed. of a modern company. cloud native master data management solution. »