Camera owners may be dominated by full-frame powerhouses like the Canon EOS R3, but Fujifilm still carries the banner of APS-C cameras with smaller sensors, and the latest gossip suggests that is still considering launching 2 versions of its next flagship, Fujifilm X, H2.
According to "reliable sources" from Fuji Rumors, "Fujifilm has not one, but rather 2 Fujifilm X-H2 cameras scheduled for release in 2022". If true, this would be a huge launch for anyone looking for a new mirrorless camera capable of taking a mix of stills and video.
Previous X-H2 gossip has tipped the speculum-less camera for 8K video power and also to introduce a next generation X-Trans sensor for the first time in a few years in Fujifilm cameras. But the question is, For what reason 2 X-H2 models?
Fuji Rumors still has to manage more clues about what could distinguish the 2 X-H2 models. And it's still unclear if the current leaked specs, including this new X-Trans sensor and its sub-€250 cost, are going to apply to the two models. But we can make educated guesses based on recent stories from Fujifilm and its rivals.
Releasing 2 or even 3 versions of the exact same camera is quite common.. Panasonic, for example, launched Panasonic S1, Panasonic S1R and Panasonic S1H in 2019. Both the S1 and S1H have 1 MP full-frame sensors, but the SXNUMXH has some significant changes that make it a much larger oriented model.
Sony has used a similar strategy with the Sony A7S III, although the main difference with this model is its extraordinarily low resolution 12MP sensor. This seems like a less likely strategy for Fujifilm, which has traditionally prided itself on offering exactly the same sensor and processor combination in most of its models. Instead, buyers are encouraged to choose the model that is right for them based on other factors, such as design.
With this in mind, we think it's more likely that the 2 rumored Fujifilm X-H2 models will be built around the same sensor and processor, with the main differences being their design, grip and video focus. Anyway, the X-H2 clearly materializes as a huge launch, although we had to wait more than 4 years.
Analysis: Image builds bit by bit of Fuji's full-frame opponent
The Fujifilm X-H2 is shaping up to be a huge launch for Fuji and camera enthusiasts in general.. From enthusiasts to advanced professionals alike, the upper segment of the market is now awash with compelling full-frame models from Sony, Canon, Nikon and Panasonic. But Fujifilm's APS-C line has long offered a vital alternative option with slightly different quirks, and It's good to know that this strain will probably continue in a new generation with X-H2.
What remains unclear is precisely how Fujifilm plans to distinguish the X-H2 from its full-frame rivals.. One of the main drawbacks of the X-H1, despite its great performance, was that it lacked the traditional charms of Fujifilm's X-series, such as its travel-friendly size and weight.
This means that another option for the X-H2 is that its 2 supposed versions are going to have quite different designs, just like the Fujifilm X-T3 and X-T30. In the case of the latter, the X-T3 was the professional all-rounder, while the X-T30 brought compact dimensions that transformed it into one of the best travel cameras.
Fujifilm has already proven that it can integrate in-body image stabilization (IBIS), one of the peculiarities of the X-H1, in a smaller body with the recent Fujifilm X-S10. Then, one possible scenario for the X-H2 is that we will get a compact vlogging camera (perhaps an X-H20), as well as a professional powerhouse with all the cooling needed to generate 8K video.
This would allow Fujifilm to offer the two cameras for less than €2.500 and position them as more affordable alternative options to their full-frame rivals.. Sony, to take one example, has certainly created a mini version of its Sony A7S III with the Sony A7C, and a similar strategy from Fuji not only makes sense, but is practically essential to continue offering us strong alternative options to its larger rivals.