The OnePlus team celebrated its 11th anniversary in China, and as part of the event, we received an official sneak peek at the upcoming OnePlus 2023 flagship phone, which is expected to launch in early XNUMX.
While we don't see much in the sneak peek (Opens in a new tab) (via GSMArena (Opens in a new tab)), we can get a decent look at the large camera bump on the back of the phone, with Hasselblad the camera brand (this is the camera company OnePlus has partnered with in recent years).
A rough translation of OnePlus' post on Chinese social network Weibo suggests we're about to have a "future performance leader" who will "defy many impossibilities in the industry," so do what you want with him.
One company, two brands
Much has been made about the recent merger between OnePlus and Oppo at the anniversary party: Oppo is apparently investing sizable sums in OnePlus products as part of a "dual-brand" strategy for the singular company going forward.
This means that the Oppo-produced Find and Reno phones will still appear alongside the OnePlus series of phones, though it remains to be seen how different the devices will be in the future.
We've already seen plenty of rumors and leaks about the OnePlus 11, including renders showing the phone in black and green. OnePlus usually releases its flagships in the early months of the year, but the teaser simply says that the OnePlus 11 is "arriving soon."
Analysis: new year, new OnePlus
The first OnePlus phone debuted in 2014, and at first the goal was simple: specs and build quality very close to high-end flagships, at a significantly lower price than the iPhone and Galaxy. in the market.
Over time, OnePlus has slowly moved away from this strategy, producing more expensive phones while launching the OnePlus Nord series to offer mid-range phone buyers better value for money lower down the price scale. Premium.
With the merger with Oppo now complete, it's a chance for OnePlus to reset itself and decide exactly what it wants from its high-end phones. The OnePlus 10 Pro released in 2022 offered a generally excellent experience at a reasonable price, although it did have its weaknesses.
From everything we've heard about the OnePlus 11 so far, it sounds like it'll have the specs and polish to take on anything Apple, Samsung, or Google have planned for 2023, but as always, price will be crucial. .