Have you ever looked at a technology and wondered about its environmental impact? That's a pretty loaded question, and the answer is likely no... but that doesn't stop Razer from putting this information right on the packaging of its product partnering with Ecologo, even if it does force you to think twice about buying it in the first place. place.
Ecologo (opens in a new tab) is a certification program based on a global sustainability standard, including all aspects of manufacturing and shipping. All products certified to an Ecologo standard must meet strict criteria before they can receive the badge.
It's not unlike how some countries will clearly label food with a country of origin, or label it "organic" or "GMO free" to better inform consumers of how far they had to travel to get to their plate and what agricultural practices have. gone into producing it.
It is also available for all brands as it is classified as an international standards organization. Razer could simply have awarded itself a sustainability certificate from its own brand, which sends a message to competitors like Logitech and SteelSeries to follow suit.
It's an unlikely dream for every company to start wearing the badge, but my goodness, wouldn't it be easier to make sustainable decisions if they did?
Only two products are available with Ecologo at the time of this announcement release: Basilisk V3 and DeathAdder Essential, although we expect that Razer plans to implement this certification for the rest of its product portfolio and all future releases.
Both mice were selected due to the Basilisk V3's popularity as one of the best gaming mice on the market, while the DeathAdder Essential is one of the brand's more affordable offerings, offering an affordable yet durable option for those on a budget. tight. budget.
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(Image credit: Razer)
Gaming and lifestyle brand Razer is no stranger to sustainability promises, with major campaigns to plant a million trees and use recycled ocean plastics to make clothing, but this latest initiative has the potential to hurt its sales as much as it does. could help them.
This is great news for gamers who are already environmentally conscious and want better access to information so they can feel comfortable buying a new mouse. On the other hand, it also raises awareness about how our technology can affect our planet, which could make people avoid upgrading their equipment.
I'd say that's not a bad thing. If we're more hesitant to buy shiny new "toys" for our gaming setups, not only will fewer perfectly good gaming accessories go to the dump, it could also save you money by dissuading you from buying an unnecessary upgrade. I'm certainly guilty of buying new gear simply for aesthetics or out of FOMO to have the latest gear, while having perfectly usable products on hand.
I also stress that environmental policies should not make you feel guilty or ashamed. Razer's partnership with Ecologo seems more focused on providing the right information to its consumers to guide them towards a more sustainable alternative, rather than trying to dissuade potential customers from buying.
Fewer purchases overall could be bad for business, but if you think twice about buying a new mouse when you have a perfectly repairable one in the palm of your hand right now, you're helping your own wallet as much as you are the planet. . . .
This is something to consider as the cost-of-living crisis drags on, especially as rapid inflation seemingly has no end in sight. For better or worse, we'll have to either buy cheaper gaming gear or consider loving our current gear longer to save a few pennies.