Disney Plus has gained 28,6 million paid subscribers since launch

Disney Plus has gained 28,6 million paid subscribers since launch

Disney has revealed its first big set of results for the Disney Plus streaming service since its launch, and that's good news: The service has hit 28,6 million paying subscribers. For context, Disney's goal for five years is to reach 60 to 90 million subscribers, and given that the service has yet to roll out in many major territories, this is a good start. It's also well above the 10 million announced right after launch. This figure is pretty close to Hulu's current subscriber count of 30.7 million, even though it's a US-only service while Disney Plus is available. in the United States, Canada, Australia, New Zealand and the Netherlands. Disney Plus will launch in the UK in just over a month on March 24. "The launch of Disney Plus was a huge success, exceeding even our highest expectations," Disney's Bob Iger said (via THR). Disney runs a promotion with Verizon during the launch period, which means subscribers get one year of service. Verizon is responsible for 20% of initial signups for the service, Iger said, while 50% went direct to Disney. Disney Plus has a big year ahead. The first two Marvel Cinematic Universe TV shows, The Falcon and Winter Soldier and WandaVision, arrive in August and December, respectively. The Mandalorian season 2 arrives in October to give us our second helping of Baby Yoda.

Not surprisingly, Disney Plus is off to a good start: The Mandalorian brought us Baby Yoda overload and managed to distract disappointed Star Wars fans who didn't like The Rise of Skywalker. It would be interesting to know what percentage of those 28.6 million signed up just to see it. But the best is still to come. The big three series coming out later this year threaten to outshine all other pop culture like the Marvel movies do, but the novelty of seeing a TV that looks so expensive, that's consistent with these different movie series coming out. people love, it's convincing.