Display Greatness, TCL's smartphone line mission, may seem bold for a company that has just started releasing its own branded phones. However, based on its success in the TV market and its proprietary advanced display engine, NXTVISION, this is a promise that TCL seems more than capable of delivering.

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TCL enters the smartphone market


(Image credit: future)


“As one of the largest consumer electronics brands in the world, TCL has built a strong reputation based on the philosophy that products can be affordable without sacrificing functionality or quality, and we have applied this same philosophy to TCL 10 Pro. and 10L in North America, "said Eric Anderson, senior vice president and general manager, TCL Communication. “Our long history of mobile device manufacturing, coupled with our extensive product ecosystem and display manufacturing expertise, helps us create a unique product experience that excites and excites consumers while providing solutions and options. affordable.

It's a big promise, but as the number one TV brand in China and the number two TV brand in the world, TCL knows a thing or two about display technology. Therefore, it is not surprising that the AMOLED screens of TCL smartphones offer an incredible image. Much of what animates this image is NXTVISION, TCL's exclusive advanced camera visualization and visualization technology.



(Image credit: future)


In a nutshell, NXTVISION is the visual enhancement technology behind TCL smartphones. Developed in-house to work with TCL displays and cameras, NXTVISION does the heavy lifting when creating and displaying visual content. NXTVISION works in two ways: Screen Enhancement and Camera Enhancement, both of which are handled seamlessly in real time. Although it has been featured on TCL's Plex, 10L and 10 Pro smartphones, the 10 Pro's curved AMOLED screen is where NXTVISION really shines.

TCL 10 Pro

The TCL 10 Pro is the company's first smartphone to feature a curved AMOLED screen. and one of two TCL-branded phones available in North America. On the hardware side, the TCL 10 Pro has a 6.47-inch FHD+ display, an impressive 398 PPI, and a 93% screen-to-body ratio. It uses four rear cameras weighing in at 64MP (high resolution), 16MP (super wide angle), 5MP (macro), and 2MP (very low light).

These cameras are capable of taking amazing photos and recording stunning 4K video. On top of that, the 24MP front-facing camera delivers stunning selfies, while working in real time to adjust the screen to the brightness and color temperature of your surroundings. The TCL 10 Pro offers all of this for less than €500, delivering on the company's promise to be affordable without sacrificing features and quality.

SDR to HDR conversion in real time

One of the best demonstrations of the power of NXTVISION is conversion from SDR to HDR in real time. NXTVISION will enhance photos and videos, providing clarity, contrast, and bright, realistic colors. This brings out all the little details that are often missed on our smartphone screens. As you take photos and videos, NXTVISION can enhance content in real time, bringing out all that sharp detail.

Since NXTVISION's real-time SDR to HDR conversion applies to both cameras and display, it means you can improve the quality of photos and videos you take personally as well as others. photos and videos you view on your phone.

Netflix HDR10 certified

netflix hdr10

(Image credit: future)


With more and more people streaming video to their smartphones and all the major streaming services offering HDR10 content, it is understandable that the number of smartphones capable of streaming HDR10 content has grown significantly in recent years. It is a scenario for which TCL is more than prepared. After all, who better to develop video hardware and software than a successful television company?

As expected, NXTVISION is also the driving force behind Netflix's TCL HDR10 certification. Whether you stream from Netflix, Amazon or any of the other services that offer HDR content, the vivid colors and sharp contrasts of the TCL 10 Pro's AMOLED display make for a stunning viewing experience.

Mission accomplished

“Our goal has been to make TCL one of the leading consumer electronics brands in the world, and with the expansion of our product portfolio that offers the best televisions, audio products and now mobile devices, we are on the way to achieve this goal, "said Kevin Wang, CEO of TCL Industrial Holdings. “With our unique combination of manufacturing expertise and vertical integration, TCL is now able to offer a complete ecosystem of products, while looking to a future that will create a fully integrated and connected experience for our customers.

While the smartphone market may be saturated with devices with quad cameras, AMOLED displays, and capable of displaying HDR10 content, the TCL 10 Pro is certainly a competitor. It delivers sharp and rich images, bringing out the best in your photos and videos in real time. NXTVISION allows cameras and display to work together to quickly adapt to changes in light, while offering settings to reduce blue light by more than 72%. As great as the TCL10 Pro is, it is surely the first of a crowd to be equipped with a curved AMOLED screen powered by NXTVISION.


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