Constant Contact Introduces New WooCommerce and Shopify Integrations

Constant Contact Introduces New WooCommerce and Shopify Integrations

At this year's Internet Retailer conference, online marketing company Constant Contact announced new integrations with WooCommerce and Shopify that will make e-commerce success for small businesses easier. Small businesses using WooCommerce can easily connect their stores to their Constant Contact email account, allowing them to integrate automated and personalized emails into their marketing efforts. By syncing their contacts and using predefined customer segments, WooCommerce users will now be able to send automated emails with full product information to new customers, repeat customers, and customers who have made a purchase in the last 30 days.

Shopify integration

Constant Contact is also revamping its popular Shopify integration by giving small businesses the ability to segment their online store customers based on their purchases. This means they can now create personalized marketing emails based on activity, such as the number of orders a customer has placed in a given period of time and the revenue generated by a customer. From orders of a certain period. Small businesses can even go further in this feature by adding additional data, including an email open and click activity, as well as contact information such as location and month of the month. ; birthday. Luca Sechi, Vice President of Business Strategy at Constant Contact, explained how an e-commerce marketing strategy can make or break the success of small businesses operating online: "A strong, well-designed and effective marketing strategy for e-commerce ecommerce can be a dividing line between ecommerce business success and loss.Creating an ecommerce marketing strategy is not just about increasing sales, improving customer experience, generating repeat business relationships, brand recognition and building long-term customer relationships are all part of Constant Contact's award-winning customer service and support.The marketing tips are designed to help small retailers build a strong foundation of successful e-commerce businesses." Constant Contact also announced that it will offer live, real-time, phone and online marketing advice from an award-winning team of marketing consultants to simplify e-commerce for small businesses.