iPhones make up about 50% of smartphones used in US business markets, and while Mac's share is growing, there are still millions of iPhone users who rely on Windows hardware to get work done. So when Apple announced the Continuity Camera at WWDC last week, many iPhone users with Windows PCs may have felt left out.

But Camo says that he is coming to rescue them.

What is the continuity camera?

Announced in the glitz of WWDC 2022, Continuity Camera enables iPhone users running unreleased iOS 16 to turn their smartphone into a webcam that automatically syncs with a Mac running unreleased macOS Ventura. When delivered, it will provide users with much higher quality video for Zoom calls.

For iPhone owners using Windows, a third-party app called Camo, developed by Reincubate, is available for Windows and Mac (and is compatible with Android). After WWDC, the developer took the initiative to get ahead of its speedy follower with a bunch of new features announced this week.

What is camouflage?

As reported in February, Camo allows you to use your iPhone as a webcam. Camo is already supported on a wide range of devices, including older iPhones that will never run Continuity Camera because they won't be compatible with iOS 16.

It also works on any Mac from 2010 or later running macOS High Sierra, as well as Windows systems, though the latest app improvements aren't yet available on Windows. And it's being used for video conferencing by CNBC tech columnist Joanna Stern.

What's new in Camo?

Reincubate has announced a range of new features that take its solution several steps beyond Apple's. Most of them are suitable for business professionals, and include things like a drag-and-drop overlay editor, a gallery of 17 editable templates, a preview tool, and hotkeys to quickly switch between overlays.

It's possible to create your own templates, which means you can display your company logo on a call, for example, or share a template to do so across your company, whether you're using a Mac or PC. You can control some of the more advanced features with the Camo Studio app, where you can adjust, control, and compose your image, as well as choose overlays.

You also have access to the zoom features on the iPhone, which means you can crop, pan, and rotate the image to get the best possible image.

What Reincubate Says

Aidan Fitzpatrick, CEO of Reincubate, explained what the company does in a statement. "We're excited to bring deeper and more delicious overlay functionality to Camo," he said. “Overlays help users stand out and create professional looks on video calls, recordings and broadcasts, and Camo's pre-made templates inspire and save time. Users can select a prepared overlay and add their contact details to start promoting their channels, businesses, and streaming today. It just works."

For whom it is ?

If you're using an iPhone, even an older model, you probably already have a much better camera than the webcam you use on your Mac or Windows PC. Still, if you're a remote or hybrid worker, you probably want to look your best for your next video collaboration meeting. Camo makes this possible and goes several steps beyond what Apple did with Continuity Camera.

In other words, it's a great tool for taking advantage of the camera you always have with you on your iPhone for better video meetings, no matter how old the Mac or PC your business requires you to use, as long as IT allows you to install Camo, that it is.

Camo also supports dozens of video collaboration services, including Zoom, Google Meet, Microsoft Teams, FaceTime, Chrome, Safari, Firefox, Edge, GoToMeeting, Cisco Webex, QuickTime, Slack, Discord, WhatsApp, and more.

the little details

The new overlay features are available today in Camo Studio 1.7 for macOS, in both free and paid versions, and can be downloaded from camoapp.com or the App Store. The same features will come to Windows in the coming months.

The Pro version (with the best features) will cost €4.99/month, €39.99/year or €79.99 for a lifetime license.

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Copyright © 2022 IDG Communications, Inc.

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