Desktop GPU ads are usually pretty big. Big dogs AMD and Nvidia (and upcoming new competitor Intel) generally want to bring as much attention as possible to new graphics cards, with great fanfare across all channels. Not so with AMD's latest GPU: the Radeon RX 6700.

The RX 6700 was quietly launched on June 9, joining the family of GPUs that already includes the solid RX 6700 XT and RX 6750 XT. It's basically a desktop version of the RX 6700M found in some 2021 gaming laptops, but with higher clocks. Compared to its XT sibling, the RX 6700 has 10GB of VRAM versus 12GB, as well as fewer compute drives and less cache.

There's no official price yet for the RX 6700, but we can reasonably expect it to fall between the RX 6700 XT and the newer RX 6650 XT, which would get you around €450. Based on the specs pointing to 1080p, the new card should be roughly comparable to Nvidia's RTX 3060 Ti, which retails for €399 (around £330, AU$600), though you'll still struggle to find one for less than five hundred dollars.

Analysis: Why the heck does AMD keep releasing new GPUs?

This isn't the first time AMD has announced a new desktop GPU with little fanfare. Back in April, Team Red quietly released the affordable RX 6400, a Navi 24-based GPU designed for discrete systems that demanded a compact graphics card. At the time, I put the silent launch on the RX 6400's generally unimpressive specs and lack of overclocking, but the announcement of the RX 6700 got me thinking.

The GPU market is already highly saturated on both sides, with twelve different GPUs in the RX 6000 series alone, while Nvidia currently offers nine RTX 30-series cards and more in the 16-series lineup. Nvidia's generation alone it featured seven GPUs, including the "super" variants that the 30 series didn't see.

As Intel prepares to enter the desktop GPU market later this year, it's hard to see why the top two manufacturers seem intent on flooding the market with an overabundance of options. The wide range of graphics cards on offer today is likely to confuse consumers, especially given AMD's increasingly consistent naming conventions.

The other question worth asking is why exactly did we need the RX 6700 in the first place? As bad as it may have been, the RX 6400 at least filled a super-budget gap in AMD's GPU portfolio. This new card, for its part, is sandwiched between two already established options, one of which has been on sale for more than a year. In my opinion, this is an unnecessary addition and, frankly, a somewhat strange move on AMD's part.

We've reached out to AMD for comment and will update this story if we hear back.

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