AI-generated art is a controversial subject, to say the least, with some rejecting it while others embrace it. Adobe is now on the final side, as it will begin accepting "generative AI-powered artwork" on its Stock platform, with certain stipulations.

From reviewing the announcement (opens in a new tab), it appears that Adobe considers this decision to be the best middle-of-the-road approach. The company understands that people are concerned about AI-generated art, but acknowledges that the technology will be used regardless of any ethical concerns. Adobe hopes contributors will use AI as a way to "diversify their portfolios, expand their creativity, and increase their earning potential." Along with adoption, Adobe is updating its Stock (opens in a new tab) contributor guidelines around the core belief of providing full transparency to future AI art buyers.

Adobe's new rules

First, all AI-generated content must be properly labeled as such and include photo-like images. Only photos taken with a physical camera can be submitted to Adobe as actual photos. Contributors must label their submissions “Generative AI” and specify that they are “fictitious and generated”. Adobe does not want users to tag submissions with "inaccurate descriptors", such as saying that an image is a 3D representation when it is not, or claiming that the people depicted are real.

You also may not submit anything that shows actual locations, “identifiable properties [like a company logo], or notable people…”, whether photorealistic or cartoonish. Content based on or depicting "an identifiable person requires model release," which means you'll need permission and rights to use someone's likeness. The images must also be of high quality; nothing nightmare (opens in a new tab).

When it comes to image rights, some platforms, such as Getty Images (opens in a new tab), have banned AI artwork due to potential copyright issues. Adobe, on the other hand, is interested in it. It seems that users are advised to familiarize themselves with an AI tool's terms and conditions when it comes to authorizing AI-generated content. If the tool's developers don't want people to license their creations for commercial purposes, you can't submit them. According to Adobe, royalties collected for AI-generated images are the same as for other Stock content.

At first glance, it seems that Adobe will not ask for proof of copyright. We asked Adobe if there would be moderation for licenses or if everything was done on the honor system. We will update this story if Adobe responds.

The future of art?

It goes without saying that many artists on the Internet have problems with such technology. Many fear losing revenue as people flock to freely available AI engines to generate art. This can have the unfortunate side effect of stifling that artistic spark in amateur artists. Adobe remains positive in its announcement by implying that it is simply a new avenue.

This decision will certainly be an interesting experience, especially when it comes to copyright. Getty Images may have banned AI images on their platform due to potential copyright issues, so Shutterstock thought it would be better to partner with developers like OpenAI, parent of DALL-E.

It's not just the art world that's seeing AI improve, as a new typing AI called ChatGPT has hit the streets. We tested ChatGPT and the results are certainly interesting.

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