TCL Roku TVs are finally coming to Europe, with UK models on view

TCL Roku TVs are finally coming to Europe, with UK models on view

The TCL Roku TV lineup is finally expanding beyond North America, following TV brand TCL and its partner Roku, which develops the Roku operating system for smart TVs and streaming devices. announced that the range will be rolled out to new territories before the end of the year. We know that TCL Roku TVs are now coming to both Europe and South America, and assuming for now that they include the UK, where TCL's slightly soft launch in 2018 brought us to tears. a Roku iteration ever since. But what is so special about Roku? The Roku operating system is licensed to a number of different TV manufacturers, including TCL and Hisense, due to its ease of use and familiar layout. Especially for budget TV models, sticking to a smart out-of-the-box platform may make more sense than sticking tape on a proprietary system that offers a subpar user experience. While Roku isn't as advanced as the webOS or Tizen smart TV platforms used by LG and Samsung respectively, it's easy to use, with a well-organized icon system and market-leading universal search making it easy to use. research and selection of applications. you are looking for. Because Roku has no connection to a major streaming service aside from a vague agreement to include FandangoNow on the OS's home screen, it doesn't push you in the direction you don't want. go ahead and gladly support everything from Netflix, Hulu, Sling TV and Amazon, to lesser known channels like Pluto.tv, tubi, Crackle and others.

Quiet season

TCL tends to launch its annual TV lineups a bit later in the year than most competitors, so it's no surprise we don't hear this announcement until August. However, we expect LG's BX OLED model to launch around September, and if it's priced competitively enough, it could dwarf some of TCL's plans. The first set of Roku TVs will likely only cost half to a third of the cost of a new B-series OLED, given that they tend to be cheaper. UK shoppers have already been greeted with TCL's QLED C71 and C81 launch this year, with the promise of a QLED 8K model later in 2020 too. But a really cheap TCL model with the Roku platform could be the thing that really helps TCL grow in the UK, and we're sure UK shoppers would be only too happy to oblige.